Rick and Matt discuss and answer the question, "Can you be too good at sales?" A different take on marketing and sales for boutique studios. → Learn more at → http://bit.ly/alloy_franchise
There is no one in the world who doesn't benefit from sales training or a scripted sales process. Even the most talented salespeople are 80% more effective when they sell with a system rather than just shooting from the hip.
However, the context of today's episode is related to marketing hooks and unqualified leads. One marketing hook that many people in the fitness space have been doing that rarely works in the long term is offering a free trial or challenge.
Any person attracted by a free challenge is not an ideal customer, as historical data reveals. And certainly not in the personal training model. Digital bait and switch hooks will not bring in the right customer to your business.
Are you too good at sales? Tune in to this episode to learn why your marketing strategy may not be working for your brand.
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