In this episode, we share an interview Rick did with Matthew Januszek on the Escape Your Limit Podcast. They talk about the future of the fitness industry, the massive opportunity that lies in marketing to an older demographic, and shares some crazy stories as well. → Learn more at → http://bit.ly/alloy_franchise
As a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like.
Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness models need to do to succeed.
In addition to this, Rick shares his remarkable journey from how he started personal training in people’s homes to pay his way through college. He then opened one of the first facilities dedicated to one on one training. Due to a lack of systems, some staff left to set up their own studios taking some of his clients with them. This was the birth of a systemized process to training, programming, and gym experience.
Tune in to hear Rick and Matthew discuss fitness business models, fitness marketing and client experience, and what it takes to succeed in the fitness industry.
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