This week, Matt and Rick discuss the trust economy and how to build and maintain it in your business. → https://alloyfranchise.com/
Why should anyone trust your business?
One of the biggest indicators of the success of a business is the levels of trust customers have in it. Trust is the cornerstone upon which all other customer experiences are built on.
So the question is, then how do you as a brand build trust? How do you get customers to trust that you are doing the right thing and want to do business with you and even refer their friends?
Historically, gyms have not been very trustworthy. Clients are skeptical of our marketing and promises due to what they may have experienced in the past. It is our work as gym owners to correct this by building trust in our businesses.
One of the things you can do to build trust is embracing full transparency in all that you do. All your marketing, messaging, and processes should be geared towards nurturing trust.
Tune in to learn how, we as entrepreneurs in the fitness industry, can build and maintain trust in our business and attain success.
Key Takeaways
- Edelman Trust Barometer (02:42)
- How to build trust as a business (06:56)
- Avoid trickery and bait and switch in your marketing (07:52)
- How the fitness industry lost trust (09:00)
- Full transparency in your messaging (11:29)
- Doing good is good for your business (12:30)
- The idea is not to be popular but trustworthy (15:53)
Additional Resources:
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